Becoming a graduate or working for the government is no longer enough to sustain the average Nigerian man or woman.
“The country is hard.”
“Things are hard.”
“There’s no money.” Among other phrases have become the order of the day.
That is why I bring to you some profitable online skills a Nigerian should learn to survive the harshness of the economy.
I’ll just say that these skills aren’t just meant to make you survive, but they are capable of making you thrive and live the life you dream of.
So let’s dig in and see what these skills are.
But before we continue, what you are about to read isn’t some sort of get-rich-quick way. These are real skills that you have to learn, become a professional at, and earn from them. Luckily, they aren’t difficult to learn and most of them have free materials you can start with. All you need to do is pick one, focus your time and resources on it and become an expert.
Okay, let’s dive in.
Most Profitable Online Skills a Nigerian should learn in 2021
1. Digital marketing
It's no news that we are in an era where the internet is replacing all traditional forms of activities, including marketing.
Corporations and companies are now taking their businesses online to reach a larger audience with less cost and time.
This is where the need for digital marketing arises.
What is it about?
Digital marketing is simply the process of a business reaching marketing goals through the aid of digital platforms.
In other words, it is using the internet and other online means to conduct businesses, sell products and provide services.
Small and large-scale businesses are ready to pay a huge amount of money to have their products and services all over the web for people to see and patronize.
The people they pay this money to are digital marketers.
That’s why it is a skill you need to learn.
Digital marketers are in high demand all over the world because of their ability to bring a lot of profit to businesses with little cost on the business part.
What are the digital marketing skills you can learn?
Search Engine Optimization (SEO).
Pay-per-click advertising (PPC).
Social Media Marketing (SMM).
How do you learn digital marketing?
Thanks to the Internet, you don’t need to go to school or any learning center to learn digital marketing. You can learn from the comfort of your home.
Also, YouTube videos, digital marketing blogs, books, and podcasts all provide means for learning digital marketing.
2. Affiliate Marketing.
The term "Affiliate marketing" has become popular in our Nigerian circles.
What is it about?
Affiliate Marketing is the type of marketing where you sell other people's products and get paid a commission for them.
It is a part of digital marketing but in this case, someone has to purchase through your unique link for you to make a profit.
The concept is simple. You bring Mr. A to purchase a product through you and when Mr. A buys that product, you are paid by the owner of that product.
Is the payment worth it?
It depends on the product and the percentage of commission.
For example, if you are selling a product of N25, 000 and the commission is 50%, you earn N12, 500 from just one sale.
If you make 3-4 sales a week, that's around N50, 000 a week.
It's one of the most profitable online skills to have and luckily, it’s cheap to start up. All you need to do is register with any of the affiliate platforms and get a mentor who will show you the ropes.
Some popular Affiliate platforms for Nigerians.
3. Amazon Affiliate marketing.
5. Jumia Affiliate Marketing e.t.c
Have you ever wondered how you can interact with an app, a website, or computer software? I have.
It’s possible because of coding.
All software applications on devices like Android, iOS, computer, e.t.c, runs on code.
Coding is all about giving instructions to computers using programming languages.
Many people look at this as “techie” and reserved only for computer geniuses but it’s not true. Coding is a skill that can be learned by anybody. You just need to put in time and effort.
Why should you consider coding?
Take a look at the wide use of applications and computer software, somebody has to write them. But these people are few. Maybe it’s because of the stereotype about coding or because people aren’t aware that they can learn it. Either way, it’s to your advantage.
You can learn coding within 6 months and take advantage of this monopoly market.
Where can you learn to code?
4. Web designing.
We have tons of websites on the internet, all designed by website designers.
If we agree to the fact that a lot of businesses and companies are taking their activities online, it means more websites in the future and greater demand for website designers.
Website designers ensure that users visiting a website have the best experience and ease in accessing information about the company and services they offer.
A good website also helps a company’s visibility on the web. You can see why companies would readily pay a website designer to make their online presence as solid as possible.
Like with other skills, it isn’t impossible to learn if you put in the time and focus required.
5. Freelance Writing and Copywriting.
I’m sure you must have heard the saying that “there’s no money in writing.” Let me burst your bubble. Writing has become a very much profitable skill in 2021.
Copywriting is a form of writing that has a spot as one of the most profitable online skills in the world. It involves the art of writing that convinces people to take a desired action e.g. buy a particular product.
We have at one time or the other be moved to click on an advert or email because of the write-up.
That's the work of a copywriter.
Companies and businesses hire them to write copies for their products and they pay them a huge sum of money for it.
Apart from copywriting, other forms of writing skills pay well.
Editing and proofreading.
Sites like Upwork, Fiverr, and Freelancer.com give writers the platform to freelance their skills to clients who need them.
You will ask, is coaching a skill? Yes, it is. A profitable one at that. You don't need to be a professional or a master's degree holder to be able to coach.
You can learn a skill and in turn, teach it to others for a price.
Knowledge is power. You can convert yours to the money in your bank.
One good thing about this is that it requires very little capital to start. Most coaches make use of social media platforms like WhatsApp to teach people and get paid for it.
7. Video creation and editing.
YouTube, Instagram, Facebook, TikTok, WhatsApp. They are all filled with videos.
Music videos, comedy videos, educational videos, videos for advertising purposes, are everywhere and more videos are being created on a daily.
Someone with the skill of creating and editing videos has a lot of potential customers. And if you know how to do your work well, you can charge as high as you want to deliver a high-quality video with full subtitles and amazing video effects.
Video creation apps like Kinemaster and Inshot can be your starting point. There are a lot of YouTube videos available to teach you different tricks of video creation.
8. Graphics designing.
Not a day goes by without you seeing a flyer or billboard post-- both on the internet and the highway.
That’s just part of what graphic designers do.
Book covers, certificates, logo making, advert flyers, promotional flyers, clothes branding, etc, are works of a graphic designer.
It is a skill that requires just a laptop or a smartphone and your willingness to learn.
A graphics designer is never out of a job because people host programs every day, people publish books, people need their clothes branded or logo designed.
People always need a graphics designer that’s why it’s one of the most profitable online skills a Nigerian can learn.
You should consider it.
It is easier to learn the basics under an already established graphics designer. Then you can continue to improve on it by watching YouTube videos and attending different online courses.
9. Social media manager.
Most of us visit our social media pages every day. And for those of us that have accounts on almost all the social media platforms, you can attest to the fact that it’s time draining.
This is where a social media manager comes in. Not for the ordinary people, no, but for celebrities and organizations who need to maintain a presence on social media.
These managers take control of the social accounts of brands, corporations, and individuals, promoting their products or services and making them look cool in the public eye.
To become a social media manager, you must first learn how to make use of social media tools and be quite familiar with each of the platforms.
All these profitable online skills are learnable. And almost all of them can be learned for free (at least the basics). Even if you have to pay to learn them, it’s a big investment considering the lifetime profit you stand to make.
It has been established that just being a graduate in Nigeria isn’t enough. You’ll need to supplement with one of these profitable online skills.
You can live the life you want to live in Nigeria despite the economic situation.