Like the third habit says, in Steve Covey's 7 habits of highly effective people, put First things things first.
Its the reason we see brands with mantras like:
“Your beauty our priority”
“Maximizing your comfort & convenience”
“Let’s do the hardwork for you”
These are the pain points of the customer and wise companies like these take advantage of this to build profitable businesses.
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A security man recently made wave on the internet - quora.
He walked up boldly to his boss and revealed he was a graduate and would like to participate in the aptitude test in a Nigerian bank.
Luckily, he was given the opportunity to partake in the online test; it didn’t take long for the results to come out.
Guess who aced the test and was amongst those taken? – The Security man – his value to the bank immediately went through the roof.
What’s the secret to economic success?
The strategy is to understand how to become “more valuable” in the marketplace. Value is what sets us apart and makes the difference even in what you earn:
“To have more, you simply have to become more. “Don’t wish it was easier; wish you were better. “For things to change, you have to change. “For things to get better, you have to get better!
“We get paid for bringing value to the marketplace. It takes time . . . but we don’t get paid for time, we get paid for value….. “All you have to do to earn more money in the same amount of time is simply become more valuable.” JIM ROHN
It takes different shapes but very similar:
• Players that “score the most goals” tend to have more value than those that don’t.
• A faster & stronger car would be more valuable than a slow and low quality car.
It takes value to attract more value such as quality connections & network with people, better relationships and even more money.
We see this everyday – you can attract opportunities by working consistently e.g. Creating, curating, producing or promoting daily.
The era of a random guy posting online on why you need to help him pay his, buy food or take care of her sick papa has passed and the strategy is no more effective.
Think of the Bible quote:
“For whoever has will be given more, and they will have an abundance. Whoever does not have, even what they have will be taken from them.” – Matthew 25: 29.
Be desperate to be a person of value!